Winston Salem, North Carolina
British American Tobacco
Reynolds American is evolving at pace – truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR AN Adobe Analytics-Launch Implementation Engineer
SENIORITY LEVEL: Mid-Senior Level
LOCATION: Winston Salem, NC USA
ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing – Activation (New categories)
As a Senior Manager of Digital Analytics & Implementation you will be key in ensuring that our measurement plan for digital campaigns and optimization projects is driving meaningful change to the user experience by optimizing towards what counts. You will be responsible for providing technical development and implementation of Adobe Analytics tracking.
You will own the measurement methodology for our digital touchpoints to impact the work of all digital teams at Reynolds. Connecting the dots between teams, driving clarity, and re-imagining what is possible are key factors of success. You will also be the central driver of an increased focus for self-serve analytics. Here youll drive other digital teams to impact more decisions by living and breathing the digital data and insights that they can demonstrate through our digital analytics tool set.
Reports to: Director Campaign Ops
Reporting Level: No Direct Reports
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
CAN THIS BE YOUR FUTURE ROLE?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Job Number: 38675
Reynolds American Incorporated is positively transforming the tobacco industry. Were a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each others growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.
ABOUT OUR ORGANIZATION:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with Reynolds Marketing Services Company (2600).
Here, youll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.
Our company offers very competitive benefit plans, including:
Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at .
Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.
We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company’s potential for successfully achieving its business objectives.
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